A Founder-Led
Growth Marketing Agency

Just Wavy is a growth marketing agency focused on helping modern e-commerce brands scale.

We partner with ambitious DTC brands to build high-performing growth systems across paid media, creative, and e-commerce.

Unlike traditional agencies, Just Wavy is founder-led — which means every client partnership is built on strategy, transparency, and hands-on execution.

Our Philosophy

Scaling an e-commerce brand today is harder than ever.
Customer acquisition costs are rising. Competition is increasing. Platforms change constantly.
Success no longer comes from simply “running ads.”
It comes from building a growth engine where strategy, creative, paid media, and the e-commerce experience all work together.

That’s the approach we bring to every brand we work with.

A More Focused Type of Agency

Just Wavy was built with a simple belief:
Growing e-commerce brands deserve a marketing partner that is strategic, responsive, and invested in their success.

We intentionally keep our team focused and hands-on so we can work closely with the brands we partner with.
Instead of operating like a large agency with layers of management, we work as an extension of your team — helping you make better decisions, move faster, and scale smarter.

Built for E-commerce Brands

We work primarily with direct-to-consumer brands that are looking to grow through performance marketing.

Most of the brands we partner with:

  • Run their stores on Shopify

  • Invest in paid media for customer acquisition

  • Launch new products regularly

  • Are focused on scaling revenue

We typically work with brands across:

  • Beauty

  • Apparel

  • Wellness

  • Lifestyle

  • Consumer Products


Our Approach

We believe sustainable growth comes from combining creative thinking with data-driven marketing.

That means focusing on:

  • Strong creative concepts

  • Efficient customer acquisition

  • Continuous testing and optimization

  • Smart scaling strategies

Our goal is simple: help brands turn marketing into a reliable growth engine.

Let’s Grow

If you're building a DTC brand and looking for a growth partner to help scale your marketing efforts, we'd love to learn more about your business.

Meet the Team

  • Justin Meschin

    FOUNDER + HEAD OF GROWTH

  • Byron Ramos

    GROWTH MARKETING DIRECTOR

  • Charles Smith

    GROWTH MARKETING DIRECTOR

  • Matt Fier

    LIFECYCLE MARKETING DIRECTOR

  • Kristina Zlatanov

    CREATIVE DIRECTOR

  • Haley Archer-McClellan

    E-COMMERCE DIRECTOR