A Founder-Led
Growth Marketing Agency
Just Wavy is a growth marketing agency focused on helping modern e-commerce brands scale.
We partner with ambitious DTC brands to build high-performing growth systems across paid media, lifecycle marketing, organic social, influencer, performance creative, and social commerce.
Unlike traditional agencies, Just Wavy is founder-led — which means every client partnership is built on strategy, transparency, and hands-on execution.
Our Philosophy
Scaling an e-commerce brand today is harder than ever. Customer acquisition costs are rising. Competition is increasing. Platforms change constantly. Success no longer comes from simply "running ads." It comes from building a growth engine where paid media, creative, lifecycle, social, and commerce all work together.
That's the approach we bring to every brand we work with.
A More Focused Type of Agency
Just Wavy was built with a simple belief: growing e-commerce brands deserve a marketing partner that is strategic, responsive, and invested in their success. We intentionally keep our team focused and hands-on so we can work closely with the brands we partner with. Instead of operating like a large agency with layers of management, we work as an extension of your team — helping you make better decisions, move faster, and scale smarter.
Built for E-commerce Brands
We work primarily with direct-to-consumer brands that are looking to grow through performance marketing.
Most of the brands we partner with:
Run their stores on Shopify
Invest in paid media for customer acquisition
Launch new products regularly
Are focused on scaling revenue
We typically work with brands across:
Fashion & Apparel
Skincare & Beauty
Health & Wellness
CPG
Our Approach
We believe sustainable growth comes from combining creative thinking with data-driven marketing. That means focusing on:
Strong creative concepts
Efficient customer acquisition
Retention and lifecycle programs that compound revenue
Continuous testing and optimization
Smart scaling strategies
Our goal is simple: help brands turn marketing into a reliable growth engine.
Let’s Grow
If you're building a DTC brand and looking for a growth partner to help scale your marketing efforts, we'd love to learn more about your business.
Meet the Team
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Justin Meschin
FOUNDER + HEAD OF GROWTH
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Byron Ramos
GROWTH MARKETING DIRECTOR
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Charles Smith
GROWTH MARKETING DIRECTOR
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LENIN BATISTA
HEAD OF LIFECYCLE MARKETING
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Kristina Zlatanov
CREATIVE DIRECTOR
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Haley Archer-McClellan
E-COMMERCE DIRECTOR
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DASHIAH HIRST
GROWTH MARKETING STRATEGIST